Shop Eco



Single use plastics have a huge impact on the environment. During the 400 year span of their decomposition, plastic can be ingested by sea life, causing a number of health issues.



Unfortunately, our plastic problem is not one that appears to be going away anytime soon. 500 million plastic straws are used each day. 50 billion plastic bottles are used every year. The majority of this plastic is not recycled, and ends up in land fills, or our ocean.


All is not lost. We can reverse this epidemic. But we need to take action. Now.



July 2015

We launch Shelly Cove out of our garage. We know nothing about business, but we were passionate about our idea to create a brand centered around saving sick and injured sea turtles, and went for it.  


Shelly Cove was born.

June 2016

Founder, Matt, was invited to the Karen Beasley Sea Turtle hospital to assist in the biggest turtle release of the year.


Seeing the tangible results of our mission kept us going.

August 2018

After doing research, and receiving feedback from our customers, we removed the plastic packaging from our apparel items. We now pay for new shipping boxes to prevent items from getting dirty in transit.


This is one small step, that makes a huge impact on our environment. Thank you for calling us out.

october 2018

Our new Eco-line was released! This new line is an attempt to completely rethink how we do apparel. The more we learned about the direction our planet is heading, the more we want to make a change.

The new collection includes

  • Stainless Steel Straws
  • Stainless Steel Water Bottles
  • Shirts and hats made of recycled plastic bottles
  • Reusable shopping tote bags
  • More in the future...

MOVING forward

We have alot of new ideas on how we can continue to make a positive impact on the environment. But we can't do it alone. If you have any suggestions or requests on how you think we can improve, let us know. Send an email to! If we use your idea, we will send you a prize. Pretty cool, huh?


This is a communal effort to save our planet.