Our Mission

We strive to serve with excellence, create with quality, and inspire communities to do good.

True to our mission, we donate a portion of our profit each month to the Karen Beasley Sea Turtle Hospital. We have several other charitable causes that we’re passionate about. Read more below!

Our Story

Hey, I’m Matt, Founder of Shelly Cove! Back in 2015, my family launched Shelly Cove out of our garage. We knew nothing about business, but were passionate about creating a brand centered on saving sea turtles.

Fast forward five years, we’ve outgrown our space twice, tripled our team and are still growing! We’re thrilled to continue learning, giving back and creating awesome products.

Meet the team
Our Core Values

PASSION Making a meaningful impact is hard work, and would not be possible without our passion and desire to create positive change.


DOING GOOD Whether through T-Shirts, community projects, or everyday acts of kindness, we’re committed to make our actions good.


TRANSPARENCY We’re committed to transparent pricing, honest marketing and overall company trust. We value the accountability our fans create.

Read the blog
The Karen Beasley Turtle Hospital

This turtle hospital inspired us to create Shelly Cove and is our primary beneficiary. Pictured are two recovering turtles in their temporary home.


RESCUE When injured or sick sea turtles are found on South Eastern beaches, the KBTH is on call to give immediate aid.


REHABILITATION The hospital is always equipped with the necessary facilities to give these little guys the perfect home for getting back in the ocean


RELEASE The end goal of the KBTH is to return turtles back to their home — the ocean! They also keep watch and protect nesting areas. 

DONATE DIRECTLY
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(Y)our impact
SEA TURTLE INC.

Donated $15,000 for the sea turtle crisis during Texas snowstorms.

SCHOLARSHIP

Established the "Karen Schroeder Shelly Cove Marine Biology Scholarship," in honor of our late co-founder, Karen. Marine Biology students at UNC Wilmington are eligible to win the annual $5,000 scholarship.

CHATTANOOGA FOOD BANK

We’ve provided over 10,000 meals to Chattanooga Food Bank. We donate our time serving as a team, and our boxes every month which they use for delivering meals.

NONPROFIT

Over $10,000 donated to various non-profits through flash promotions.

AWARENESS

Raised awareness on the issue of single-use plastics to millions of people! #skiptheplastic

CLEAN WATER ACT

Given over 12,000 people clean water for a year.

CRISIS RELIEF

Donated $30,000 to the Australian Red Cross during the wildfire crisis.

BREAST CANCER RESEARCH

Donated $2500 to the Breast Cancer Research Foundation.